🏢 Company Profile
Goodwyn Services is a UK-based company specializing in property maintenance, cleaning services, and facility management. With a commitment to quality, reliability, and customer satisfaction, Goodwyn Services supports residential and commercial clients across London and surrounding areas.
🧩 Problem Statement
Goodwyn Services lacked a unified digital presence and operational efficiency, which limited its ability to scale and attract new clients. The absence of a professional website, inconsistent branding, and manual service coordination created friction in customer acquisition and retention.
📊 Project Challenges
Goodwyn Services faced several interconnected challenges:
No centralized platform for showcasing services, client testimonials, or booking requests.
Inconsistent branding across marketing materials and social media channels.
Manual coordination of service requests, leading to delays and missed opportunities.
Limited visibility in a competitive property services market.
Low trust signals, with no online reviews or portfolio to validate service quality.
💡 Proposed Solutions
Website Development Launch a responsive, SEO-optimized website featuring service categories, booking forms, testimonials, and contact options.
Brand Identity Refresh Design a cohesive visual identity including logo, color scheme, and typography to reflect professionalism and trust.
Social Media Activation Create and manage branded accounts on Instagram, Facebook, and LinkedIn with regular content showcasing completed projects and client feedback.
Workflow Digitization Implement online booking forms, automated email confirmations, and CRM integration to streamline service delivery.
Reputation Building Collect and publish client testimonials, before-and-after visuals, and Google reviews to enhance credibility.
🎯 Applied Strategy
Phase 1️⃣
Infrastructure Setup
- Developed and launched goodwynservices.co.uk with mobile-friendly design and service segmentation.
- Integrated WhatsApp, email, and call CTAs for direct communication.
Phase 2️⃣
Content & Engagement
- Refreshed brand identity and applied it across all digital assets.
- Created a content calendar featuring service highlights, team introductions, and client stories.
- Used location-based hashtags and visuals to target London-based audiences.
Phase 3️⃣
Paid Promotion & Analytics
- Introduced automated booking and follow-up workflows.
- Ran targeted ads on Facebook and Google to reach property owners and facility managers.
- Monitored engagement metrics and refined messaging based on user behavior.
✅ Final Results
🌐 Website launch led to a 250% increase in service inquiries within the first month.
📱 Social media engagement quadrupled, with Instagram followers growing from 60 to over 800.
🧾 Booking automation reduced coordination time by 65%.
💬 Client feedback improved, with 5-star reviews published across Google and Facebook.
🏢 Brand visibility increased significantly among property managers and landlords in London.