JAD Association

🏢 Company Profile

JAD Association is a Syrian nonprofit organization established in Istanbul in 2024. Its mission is to support cultural and educational rehabilitation in collaboration with the Syrian government. JAD focuses on rebuilding civil society through youth empowerment, heritage preservation, and educational reform, especially in post-conflict communities.

🧩 Problem Statement

JAD Association lacked the foundational digital infrastructure and strategic documentation needed to communicate its mission, attract partners, and launch initiatives. With no website, brand identity, or formalized project proposals, the organization struggled to gain visibility and credibility in the humanitarian and governmental sectors.

📊 Project Challenges

No digital platform to present JAD’s mission, programs, or partnerships.
Absence of a unified brand identity to support outreach and advocacy.
Lack of structured project proposals for cultural and educational initiatives.
Limited internal capacity for design, documentation, and web development.

💡 Proposed Solutions

Strategic Proposal Development: Translated organizational goals into fully documented project proposals aligned with Syrian governmental priorities.
Brand Identity Creation: Led a team of graphic designers to develop JAD’s visual identity, including logo, typography, and design language.
UX/UI Design: Designed wireframes and interactive prototypes for the website, ensuring accessibility and clarity for Arabic-speaking audiences.
Website Development: Built and launched a bilingual, responsive website showcasing JAD’s causes, programs, and contact pathways.

🎯 Applied Strategy

Phase 1️⃣

Strategic Planning

Conducted workshops with JAD’s leadership to define goals and operational needs.
Created proposal templates for cultural rehabilitation, youth education, and community engagement.

Phase 2️⃣

Branding & Design

Developed brand guidelines and visual assets for digital and print use.
Designed wireframes and prototypes using Figma, tailored to nonprofit storytelling.

Phase 3️⃣

Paid Promotion & Analytics

Converted designs into a fully functional website with CMS integration.
Implemented SEO, mobile optimization, and Arabic–English language support.

✅ Final Results

🌐 Launched JAD’s first official website, increasing visibility among Syrian diaspora and institutional partners.
📄 Delivered 4+ structured project proposals, enabling formal engagement with Syrian government entities.
🎨 Established a consistent brand identity used across campaigns, events, and publications.
📈 Improved outreach to educators, cultural leaders, and youth organizations through digital access.
🤝 Facilitated new partnerships and funding conversations via professional documentation and online presence.