🏢 Company Profile
Mosul Turk, officially known as Mosulturk Otomotiv ve İnşaat Sanayi Ticaret Limited Şirketi, is a company based in Istanbul, Turkey, offering services primarily in automotive rental and real estate development.
🧩 Problem Statement
Mosul Turk lacked digital visibility, brand trust, and customer engagement due to the absence of a website, weak social media presence, and unclear messaging in a competitive automotive rental market.
📊 Project Challenges
Mosul Turk faced several interconnected challenges:
- Low brand visibility in the Turkish market despite offering competitive automotive rental services.
- Limited digital presence, with no active website and minimal engagement on social media platforms.
- Customer confusion regarding service offerings, pricing models, and vehicle availability.
- Lack of trust among potential clients due to absence of professional branding and online credibility.
💡 Proposed Solutions
- Website Development: Launch a bilingual (Arabic–Turkish) website optimized for SEO, showcasing services, fleet, pricing, and contact options.
- Social Media Revamp: Create and manage Instagram, Facebook, and TikTok accounts with consistent branding and engaging content tailored to the target demographic.
- Brand Messaging: Position Mosul Turk as a lifestyle enabler—“Don’t buy a car, change it every day”—emphasizing freedom, flexibility, and trust.
- Customer Funnel Optimization: Simplify the booking process via WhatsApp and website forms, and introduce loyalty incentives for repeat renters.
🎯 Applied Strategy
Phase 1️⃣
Infrastructure Setup
Designed and launched mosulturk.com, integrating WhatsApp and direct call CTAs for instant communication.
Phase 2️⃣
Content & Engagement
- Developed a content calendar and posted daily updates featuring vehicles, offers, client testimonials, and behind-the-scenes stories.
- Used Arabic captions and culturally relevant hashtags to reach the target audience.
Phase 3️⃣
Paid Promotion & Analytics
- Ran targeted Facebook and Instagram ads focused on Arabic-speaking users in Istanbul.
- Monitored engagement, click-through rates, and conversion metrics weekly to refine the approach.
✅ Final Results
- 📈 Website traffic increased by 400% in the first month.
- 📱 Instagram followers grew from 120 to over 2,000 in six weeks.
- 🛻 Fleet utilization rose by 60%, with more long-term rentals booked via WhatsApp.
- 💬 Customer inquiries tripled, driven by clearer service presentation and improved trust.
- 🌍 Brand recognition surged, especially among Iraqi and Syrian expats in Istanbul.