🏢 Company Profile
Scholar Talabi is an educational platform dedicated to empowering learners across Iraq and the Arab world. It offers a wide range of academic and professional development programs, including language courses, digital skills, and preparatory training for international certifications. Scholar Talabi is committed to accessible, high-quality education tailored to local needs.
🧩 Problem Statement
Scholar Talabi lacked a cohesive digital identity and scalable infrastructure to support its growing learner base. The absence of a centralized website, fragmented branding, and limited automation hindered its ability to deliver consistent educational experiences and expand its reach.
📊 Project Challenges
Fragmented digital presence, with no unified platform for course offerings, registration, or learner engagement.
Inconsistent branding across social media and promotional materials.
Manual workflows for registration, communication, and certificate issuance.
Limited visibility among target audiences in Iraq and neighboring regions.
Low conversion rates due to unclear messaging and lack of trust signals.
💡 Proposed Solutions
Website Development Build a bilingual (Arabic–English) website showcasing Scholar Talabi’s programs, registration process, testimonials, and certification pathways.
Brand Identity Design Create a unified visual identity including logo, color palette, and typography to reflect professionalism and educational credibility.
Social Media Strategy Launch and manage Instagram, Facebook, and TikTok accounts with consistent branding and engaging content tailored to learners’ aspirations.
Workflow Automation Integrate automated registration forms, WhatsApp communication, and digital certificate issuance to streamline operations.
Trust Building Highlight success stories, instructor credentials, and learner testimonials to reinforce Scholar Talabi’s credibility.
🎯 Applied Strategy
Phase 1️⃣
Infrastructure Setup
- Designed and launched scholartalabi.com with bilingual content and mobile optimization.
- Integrated WhatsApp and email CTAs for direct communication.
Phase 2️⃣
Branding & Engagement
Developed a cohesive brand identity and applied it across all digital channels.
Created a content calendar featuring course highlights, learner stories, and instructor insights.
Used Arabic captions and culturally relevant visuals to resonate with the target audience.
Phase 3️⃣
Automation & Analytics
Implemented automated registration and certificate workflows.
Monitored engagement metrics and adjusted content strategy based on learner behavior.
Ran targeted ads to reach students in Baghdad, Mosul, and surrounding regions.
✅ Final Results
🌐 Website launch led to a 300% increase in course inquiries within the first month.
📱 Instagram followers grew from 80 to over 1,500 in four weeks.
🧾 Certificate automation reduced manual workload by 70%.
💬 Learner engagement tripled through WhatsApp and social media channels.
🎓 Brand recognition improved significantly among students and educators in Iraq.