Webify Iraq

🏢 Company Profile

Webify Iraq is a business solutions agency headquartered in Baghdad, Iraq, specializing in digital transformation, web development, recruitment strategy, and marketing automation. With a mission to empower Iraqi enterprises through scalable digital infrastructure, Webify Iraq serves clients across banking, education, and industrial sectors.

🧩 Problem Statement

Prior to intervention, Webify Iraq operated without a digital footprint—no website, no structured recruitment pipeline, and no cohesive brand identity. This absence hindered client acquisition, credibility, and operational efficiency, especially in competitive sectors like banking and consulting.

📊 Project Challenges

Zero online presence, making it difficult for potential clients to discover or trust the brand.
Fragmented internal operations with no centralized platform for team collaboration or client onboarding.
Lack of recruitment visibility and standardized proposal formats, slowing down business development.
No digital marketing strategy, resulting in missed opportunities for lead generation and brand engagement.

💡 Proposed Solutions

Website Development: Built Webify Iraq’s first website from the ground up, integrating bilingual content (Arabic–English), SEO optimization, and dynamic service pages tailored to banking and enterprise clients.
Recruitment System: Designed a digital recruitment funnel with branded job descriptions, candidate tracking, and onboarding workflows.
Proposal Architecture: Created modular proposal templates for banking clients (e.g., NBI and JIB), enabling faster turnaround and clearer value articulation.
Digital Marketing Campaigns: Launched full-funnel campaigns targeting brand awareness, lead generation, and conversion—leveraging email, social media, and paid ads.

🎯 Applied Strategy

Phase 1️⃣

Infrastructure & Branding

Launched webifyiq.com with custom CMS, SSL, and analytics integration.
Developed brand guidelines including logo, typography, and tone of voice.

Phase 2️⃣

Recruitment & Proposals

Built a recruitment microsite and internal dashboard for applicant tracking.
Delivered tailored proposals for NBI and JIB Banks, focusing on compliance, UX, and ROI.

Phase 3️⃣

Marketing & Lead Generation

Ran targeted LinkedIn and Meta ads for B2B audiences in Iraq and the Gulf.
Created content series on digital transformation for Iraqi SMEs, distributed via email and blog.

🌍 Strategic Impact

Webify Iraq transitioned from an offline concept to a fully operational digital agency. The transformation enabled partnerships with major banks, streamlined internal workflows, and positioned the brand as a trusted digital partner in Iraq’s emerging tech ecosystem.

✅ Final Results

🚀 Launched Webify Iraq’s first website, attracting ~3,500 monthly visitors within the first quarter.
📈 Achieved a lead conversion rate of approximately 7.2%, transforming passive traffic into qualified business inquiries.
⏱️ Reduced proposal turnaround time from 5–7 days to just 48 hours using modular templates.
👥 Boosted recruitment engagement to ~120 applicants per month through branded job listings and digital funnels.
🌐 Generated ~25,000 monthly impressions across social media platforms, significantly increasing brand visibility.
🤝 Secured strategic partnerships with NBI and JIB Banks through tailored digital solutions and proposal architecture.